Logos in fashion

When it comes to your business' branding strategy, establishing a company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Your brand's logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is all about. Unfortunately, many companies haven't exactly done a great job of keeping those goals in mind when establishing their logo, learning the hard way what it takes to create a positive brand experience through their logo.

In 2010, Gap decided it wanted to change its logo into a more modern version and abruptly announced a new logo. The clothing company was greeted by backlash from thousands of angry customers in social media, who were attached to the recognizable blue box with 'GAP' written in the center. For Gap, the saying, "if it ain't broke, don't fix it" would've been sound advice. Its customers were already loyal to the original logo.

A company’s logo is the most powerful part of their corporate identity. Logos communicate with consumers and users on a personal level, affecting the market’s opinions towards the brand on a psychological level.

The logo is a representation of your brand, so it should incorporate some sort of meaning. That’s why I hate trendy logos. By making a monogram or crossbones or 4 letters divided between an X, you’re basically homogenizing yourself with every other trendy brand that does that. In my opinion, seeing a generic logo is like declaring an unoriginal brand. How can you try to be a successful brand, if you’re automatically pitting yourself up against every other brand that looks just like yours. That’s why logos need to be easily identifiable and unique. One of my favorite logos of all time has to be Nike. The swoosh is simple, sexy, and represents the active lifestyle of the consumer perfectly. From shoes to posters to storefronts, the logo applies to everything and it’s incredibly easy to identify. Minimal logos are sometimes the most beautiful, but it’s also the most difficult to design properly.

Logos are undoubtedly highly significant to a fashion label, one look at a logo and all of the brand ideals should rush to mind. Interlinking C’s means Chanel, interlocking G’s equates to Gucci and a V sitting on-top of an L is obviously Louis Vuitton. Fashion labels are renowned for logos that simply state their name or throw acronyms with beautiful typefaces at viewers.

Fashion label logos are designed to be altered slightly to suit different material and screen scenarios with options for mainly black on white and and at times with some color. With the majority of brands finding comfort on this simple color scheme, wonder can be found in how individual each looks despite this similarity. Style in simplicity compliments a fashion logo, making us enviable of those fashioning these clothes worthy of their logo.

Many of those collected in this list of sixty memorable fashion labels strive on simplicity and minimalism. Clean, crisp and creative logos that are designed to sit on swing tags and latch onto accessories with pride and sophisticated style.

Admire the collaboration of bold structures, gaping white space, strict colour palettes and powerful letters. Find each labels similarities but with them the small differences that set them apart and make them resonate uniquely.